Persona: Claire, Chief Information Officer
Claire is a CIO in a large company. She is methodical, demanding, and under a lot of pressure. She must ensure that the digital projects she initiates are carried out by reliable, competent providers who can understand the business challenges.
🗺️ Claire’s Journey (Customer Journey Map)
| Step | Claire’s Objective | Emotions / Barriers | What She Expects | What the Site Can Offer Her |
|---|---|---|---|---|
| 1. Awareness | Identify an expert for a strategic project | Doubt about the reliability of providers | Credibility, seriousness, expertise | Clear and simple homepage, strong positioning |
| 2. Exploration | Verify that you understand her challenges | Fear of encountering a too “generalist” profile | Concrete cases, results-oriented approach | “Method” page, “Services” pages tailored for CIOs |
| 3. Evaluation | Compare with other providers | Mental load, lack of time | Quick access to information, structured discourse | Clear design, quick access to “Missions”, “References” pages |
| 4. Decision | Choose a provider or request a quote | Fear of making the wrong choice | Reassurance, social proof | Testimonials, references, professional tone |
| 5. Engagement | Contact you for an initial exchange | Hesitation, busy schedule | Simplicity, availability | Quick contact form, possibility of scheduling a meeting |
🎯 Implications for the Site
- Highlight a high-level positioning, results-oriented
- Emphasize experience, methodology, and references
- Structure the site in a fluid, clear manner, without overload
- Provide trust signals: testimonials, concrete achievements
- Offer a simple and immediate contact option
This mapping allows for adapting the site’s content so that Claire feels confident from the very first seconds.