The personas of this site

This site was designed for the following personas. If you are not included, sorry… 😁

Understanding who the site is aimed at is essential for guiding the tone, content, and structure. Here are two representative personas of my target audience.

👩 Claire – CIO in a large company

Role: Chief Information Officer
Organization: Large company or group
Objectives:

• Successfully manage complex digital projects
• Ensure the quality and sustainability of solutions
• Rely on competent and reliable service providers

Barriers:

• Lack of time to detail project scopes
• Difficulty finding trustworthy technical contacts
• Desire to avoid generalists or “too artisanal” freelancers

What she is looking for:

• An experienced and autonomous technical expert
• A rigorous and professional approach
• Concrete references and measurable results
• A clear discourse, without unnecessary jargon

What can convince her:

• Presentation of real cases, missions, and methodology
• Serious, structured, impact-oriented tone
• Availability and responsiveness

👨 Marc – HR Manager in an SME or a local authority

Role: Human Resources Manager
Organization: SME, public or territorial organization
Objectives:

• Train his teams in digital skills
• Support technical transitions
• Work with accessible and pedagogical partners

Barriers:

• Distrust of overly theoretical training
• Fear of choosing the wrong service provider
• High mental load

What he is looking for:

• A human, clear, and attentive contact
• Concrete training, tailored to his teams
• A trusting relationship, easy to establish

What can convince him:

• Client testimonials
• Clear presentation of training offers
• An easy and pressure-free first contact

These profiles guide my choices of content, tone, and design on this site.